Design Business Strategy

The Business Model Matrix

This was the first tax to be tackled in this module. This task is designed to make the student understand some basic business principles and what a business needs to guide their success.
We were ask to analyze five companies and the way they follow these principles to make their business successful. The table below shows an analysis of my five ice cream companies I chose based on information I could acquire.

	Fun Ice Ghana	Ben & Jerry’s	Hägen Dazs	Blue Bell	Baskin Robbins
Value Proposition	Satisfaction and value to society by producing nutritious and refreshing products.	To make the world a better place, practicing business practices that respect the earth and its environs.	Crafting perfect flavors and creamiest textures using only the finest ingredients, transforming the finest ingredients into extraordinary experiences bite by bite.	Using freshest ingredients to make ice cream.	Innovative premium ice cream and value customers.
Capabilities / Resources	Branch managers, procurement manager, administrative coordinator, quality assurance coordinators, electrical engineering technicians, drivers.	Logistics supervisors, mix master, quality assurance technician, farming, safety health and environment supervisor.	Ice cream maker, general maintenance technician, shift manager, auditor, inventory control specialist, sales rep, shuttle driver.	Sales person, route sales representatives, Shipping and receiving clerk, driver, rate supervisors.	Store manager, ice cream scoopers, cake decorators, cashiers, counter help.
Partnership	Banks, salesmen, distributors, media.	Farmers, franchises, business suppliers.	Xerces Society for Invertebrate conservation, General Mills	Sid Bass	J. Lyons Inc., Hallmark
Activities	Schools sanitation and sampling programs, sponsorships and donations.	Against corruption, factory tours, wild life preservation, friendly gatherings, human rights, anti racism.	Celebrated birthday with desert centered activities for kids, reservation of honey bees.	Beautification fund, Hessed fund.	Food donation, Education training, scholarship funds.
Channel	Media	Media	Media	Media	Media
Revenues	Prices range from Gh50p – Gh35 cedis	$0.29 - $ 47.99		$3.99 - $45	$2.00 - $8.66
Customers	Middle class	Middle class		Middle class	Middle class