20th CENTURY DESIGN, TASK 4

Conceptualism

This art style begun in the 20 century. Conceptual artist concentrated more on ideas than objects. They were able to indicate that one object can have many ideas.
Conceptual artist do not put too much details of objects in their work many artists who used this style also used methods from existing works of Marcel Du Champ.
These group of artists believed that they may do the work but it is the audience that gives meaning to it.
This art style was greatly influenced by dada and has also found its way to the 21st century.
Some conceptual artists include of course Marcel Du Champ, John Cage and Hans Haacke.
In graphic design today conceptualism is a evident in a lot of areas especially advertisement. It an essential for the growth of a good designer.
Conceptualism , is a way of capturing the attention of your clients very easily as a designer.However one must be careful not to over use it or else you would just leave your client confused trying to grasp the intended message you are sending out since this art form is a platform which generates a lot of deep thinking.

Exercise

I am an artist or graphic designer who wants to make a work based on conceptualism. The object I want to talk about is light. After carefully thinking it through I have come out with some concepts of my own.
Now as a designer I can use any of these images and say they are light, what matters most isthe idea behind it.

in this image it well known that without light a tree can not grow hence I dub this work light.

over here deth means darkness loss of light so I can chose to call this light as well.

without sunlight man would not have energy to move I can as well call this light

this image of a baby in her mother's arms can be called light since it signifies life

Reflection                                                                                                                                             

I have learnt more about an area of art which really amazes me how abstract ideas can represent simple things around us. I would try my best to adopt this as a designer if I have not already because it is going to be of great use to me if I am able to masteer it.