This a a concept which employs the use of visual forms to convey and communicate to the public. These forms may be in tow dimensions, objects, color, pictures drawings, graphic design and many more. Also when it goes with a text it has the ability of making its message clearer.
The principles of visual communication is what we are going to apply in the making of our websites.
First of all it is necessary for you to have an idea of what you want to focus on. This is the stepping stone and would make it much easier for you to develop something around that idea.
After you have conceived your idea, you should find element which relate to the idea. For instance if you are trying to talk about a car you know the elements of the car are the wheels, windows etc.
After the next thing for you to do is to choose a type face which supports your idea or product or message you desire to share with the public. The right type face can easily draw attention to your message. Also you should desist from using different typefaces, as we learnt in the principles of multimedia design consistency is very important.
It is necessary that you select your colors and images not because of their aesthetics but because there is a logic behind it. You select these things in relation to your initial idea or else your message would be lost and your end product would be a total waste. For instance you do not use dark colors when your message is about being happy or love.
As we read in the principles of multimedia, white space is another vital necessity when designing, it provide the sense of neatness and order. Hence it is important to apply them here as well.
Also your design should be able to help you audience easily identify what your story is, or what you are trying to talk about. If you do not tell it as it is you would not have anyone interested in your website because they would not be able to tell and identify what you want to talk about it is like beating about the bush.
We learnt in principles of multimedia how to use bold and small letters to draw the audience attention to what comes first or what is important. It is a similar case here you should be able to draw the attention of your audience with your design to what comes first.
Finally it is important to maintain a specific layout through out. This again takes as back to the issue of consistency which is very vital in designing a good website since it would prevent confusion when your audience opens your site.
Now we take a look at a few websites and see how well they have applies these principles.
The first site I would like to take a look at is Black Negative.
This site is one of the most interactive site I have ever visited. It has a layout which seems to move from left to right with the cursor. It is a site which basically deals with videos and pictures which are meant to tell stories of people and places. In relation to the name of the site and the purpose it is clear to see that they fit and make perfect sense. This sight has fantastic navigation, with each page having a cool sound track in the background. It also uses simple typography which is maintained through out the site.It gives the audience the feeling that they are part o the sight due to its stunning interface and the mechanisms pf the site
The second website is Optimo Hats. This site might not be as interactive as the previous site. However it uses the 2:3 / 1:3 rule exceptionally well. It also has movement and flow that is to say the texts roll out to select option from home page. Also there is a lot of movement which attracts the audience attention. Also when the cursor is put on the hat it seems to bounce and when selected gently flies in to the front of the screen. Simple texts are used and there is a good sense of consistency in its simplicity. The color used is mostly brown but has a cool and classy feel. The site also uses videos which the audience can watch to gain information they need.
The last website is that of H&M. This site has employed the principles of multimedia very well. However it lacks the sort of dynamics the previous sites have. It is dull and very much not interactive. It has no music or dynamic navigation. It also has no flow and everything is still though it has good color balance, white balance and other principles it lacks that sense of interactivity.
References
http://www.hm.com/my/
http://www.optimohats.com
http://learn.org/articles/What_is_Visual_Communications.html
http://blacknegative.com
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