Principles of marketing is a module designed to teach students basic techniques on how to sell out their products. These products could be an already existing product or a new product you plan on putting on the Market.
Students are to come out with their own products or re-branding an already existing product. They should also be able to determine their target audiences in order to help them know the right means of marketing and attracting the set target audience.
At the end of the day students would have to come out with logos for branding, packaging and advertisement based on what they plan on marketing based on the strength and weaknesses of the product.
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