Principles of Marketing

With the tutor still away we had more work to finish. We had to come up with a product name for the product.
Many names came up, some of the names were rotan ( basket ), rotan boy, bag and pack up. We settled for pack up since it relates best with the purpose of the product.
After we reviewed the strengths and weaknesses of the product. Some strengths are, it makes carrying of load easy and could be reused for other purposes.
Some weaknesses were that it would be expensive to produce in some parts of the world and that the attaching and detaching of the straps could be quite cumbersome,
We were also to identify our international market, such as the U.S.A. , France, China and Ghana based on population size and our target audiences.