Colour 2 and 3 Dimensions and Writing for Designers

Mind Mapping

After reading the book and following the information I acquired, the next thing I did before I begun documenting my work was mind mapping, this helped me know where I have to begin and how I should end my documentation.

Colour 2 and 3 Dimensions and Writing for Designers

For writing for designers we had to first read some books which we found in our school library which would aid or assist us in knowing where to start when documenting your work. From the book Building Design Portfolios, Innovative Concepts for Presenting Your Work by Sara Eisenman, made me understand that it is important to know what you want to do and know how to arrange them in such a way that what you do not miss anything. You should know what comes first and what should come last before you start documenting.

Colour 2 and 3 Dimensions and Writing for Designers

Preparing the Cabinet

After testing out your colour paste, the next step is to allow the canvas dry and also think about how you are going to exhibit your results. Usually this is done by using a cabinet.

A cabinet is a wooden frame which is used to exhibit ones work. This cabinet should be designed and sketched out first so you can have an idea of how the layout is going to be. This is what was done here and we came out with our very own cabinet.

In addition to the designing of the cabinet you should also construct the cabinet after. Firstly you would have to select suitable wood strong enough to fit the purpose it is being constructed for. After you would have to make sure that you measure the dimensions of your cabinet and cut off excess wood which is not needed.

After you construct the cabinet making sure all the joints are firmly put together. The cabinet should be in constructed in a way such that a portion of it is used to exhibit the tested pigment paste, another showing the raw pigment and the last the powdered form of the pigment after grinding. For the exhibition of the paste pigments on canvas, metal wires or threads or ropes can be fixed into the cabinet so the canvas can hang on them. For the raw pigment and powder form shelf like platforms are to be made so the jars can sit on them.

After constructing the full cabinet it is necessary for you to paint or apply some finishing to the wood to make it look attractive also. After doing this you can hang out your cabinet and label what the sections are for, you can go on to fix in your work to be exhibited and your exhibition set to go.

Colour 2 and 3 Dimensions and Writing for Designers

Testing

After making the paste you test it by applying it on some canvas and allowing it to dry up.

Colour 2 and 3 Dimensions and Writing for Designers

Making the colour into paste.

In making the colour into paste you would need the following;

  glue

  water

  a bowl

  a brush

  a spatula

In addition to these items you would also need a canvas cut into smaller square pieces on which you are going to test your paint or paste on.

Making the powdered pigments into paste is quite a simple task. First you pour the powder in a bowl then after you add a sufficient amount of glue, then you pour in some water mix with an electric mixer to get a smooth paste and in a few minutes your paste or paint is ready to be tested on the canvas. You can either use the brush or the spatula to spread the paint on the canvas.

Principles of Marketing

Adverts

Adverts would be done via available media such as billboards, television, magazines and radio.

Principles of Marketing

Domestic and International Market

My product has to have a market so it can be sold. Due to this fact I did some research on both my domestic and international market to help me improve and boost my marketing strategy.

Domestic Market

Malaysia

• Majority of my target group here are students
• Inquisitive and enthusiastic
• Majority live with their parents
• 48% of my target audience read newspapers for information while 74% watch television
• Majority belong to the three main races, Malay, Indian and Chinese
• 2% do not have access to internet
• Majority are satisfied with the country's economy
• 64% are single
• Enjoy hanging out in groups
• Enjoy eating at mamak stalls
• Influenced by western music and love Malay Pop culture
• Love holidays
• Love discounts
• Preferred beverages include milo, teh ais ( ice tea ) and kopi ( coffee )
• Preferred fruits include durian, mangis, rambutan, langsat, cempat, guava, rose apple, papaya, star fruit, water melon, jack fruit, strawberry, mango, pineapple and sapodilla
• Have bad perception about foreigners

Marketing Strategy

• Adverts in the languages of the three main races in newspapers and television
• Price of product would be made to suit the pockets of students and singles
• Family and friend packs would be available since they hang out in groups
• Product would be introduced in mamak stalls
• Promotion like buy one get two free on holidays
• Raffle draws so the target audience can meet their favorite musicians
• Product would come with preferred beverages and in preferred fruit flavors and smoothies
• Majority of the employees of my business would be Malays due to the bad perception about foreigners

International Markets

England

• Target audience 83% of my target audience of United Kingdom is in England
• Students
• Majority live with parents
• 42% full time education
• 955,000 are N,E,E,T,
• Unhappy with nations current economic state and joblessness rate
• When not in school or hanging out with friends majority of the time is spent on boosting CVs so they can get jobs
• Preferred music genre are rock, alternative pop, electro dance music, rap, hip hop, grunge, punk, screamo, country
• Preferred fruits include bananas, apples, plumps, oranges, mandarins, grapes, pears, strawberries and lemon
• Preferred beverages are tea and coffee
• Quite a number are involved in crime and drug abuse
• Easy access to cable television, internet and radio
• Open to foreigners

Marketing Strategy

• Price suitable for students
• Give opportunity for target audience to apply for job positions to reduce drug abuse and crime rates and also to help their CVs
• Adverts on radio, television and internet
• Product comes in preferred fruit flavors and smoothies
• Product accompanied with preferred beverages
• Raffle draws to give target audience the chance to meet favorite musicians or go to concerts to help them loosen up since they are quite stuck up due to the nation problems on joblessness

United States of America

• 15% of american population
• Majority students
• Majority live with parents
• Girls love pep rallies and cheer leading
• Boys when free are into athletics, basketball, rugby, football, baseball
• Love hearty food
• Preferred music are heavy metal, rock and roll, alternative music, hard rock, punk rock, classical music, rap, hip hop, r n b, blues and jazz
• Love to hang out in groups
• Preferred ice cream  flavors are chocolate, vanilla and butter pecan
• Preferred fruits are berries, apples, banana, grape and citrus
• Preferred beverages are milk, coffee. cola, water, ice tea, chocolate chip frappucino and Dr Pepper
• Enjoy fast food 
• Easy access to television, internet, and radio
• Open to foreigners

Marketing Strategy

• Product prize suitable for students
• Availability of family and friend packs
• Raffles to win chance to see favorite athletes and musicians
• Organize and sponsor sporting events
• Product served with hearty food
• Preferred ice cream flavors, beverages and fruit smoothies served with product 
• Advertisement on television, radio and via the web

Ghana

• 18.7% of population
• Students
• Live with parents
• Speak mainly three languages, english, twi and ga
• 90.66% literate
• Fair amount illiterates street hawking
• Easy access to television and radio
• Open and hospitable to foreigners
• Love to hang out in groups
• Very exciting
• Influenced by western music
• Preferred music hip hop, rap, high life and hip life
• Love holidays and weekends
• Unhappy with current economic state
• Preferred fruits are apples, mangoes, water melons, pineapples, oranges, bananas, lemons and pears
• Not easy to access internet

Marketing Strategy

• Price suitable for students
• Public education in schools and seminars 
• Provide job employment for the hawking few
• Adverts on television, radio and billboards
• Raffles to meet favorite musicians
• Availability of family and friend packs
• Discounts and promos during holidays
• Flavors of product come in preferred fruits and accompanied with preferred fruit smoothies
• Shops and dinners offer free wifi

Links

www.indexmundi.com

www.youthpolicy.org

www.who.com

www.businessinsider.com

www.ons.gov.uk

www.sociology.ac.uk

qomaspeakup.tumblr.com

www.asiafoundation.org

Principles of Marketing

Website

After making my logos, icons and tag lines, I begun to sketch idea for my website. This helped me to structure my website in a way which my target audience would prefer according to their researched preferences. My website has a lot of images since my target audience are mostly excited also I tried to keep it as simple as possible so the do not get too bored.

Principles of Marketing

Icon and tag line 2

After making my first icon and tag line I had to go back to the sketch board and create new icons and tag lines. My icon retained the original design however it had color preferences of my target audience. My tag line was changed from " all your tasties in on place " to " simply mugged-nificent " which was much better than the previous. This was my final attempt on my icon and tag line.

                                           

Principles of Marketing

Icons and Tag lines

After making my logo I went on to gather ideas for my icon and tag lines. My first icon was against the color preference of my target audience and immediately I had to develop a new one. My first tag line was " all your tasties in one place " which wasn't satisfactory enough and had to create a new tag line as well.

Principles of Marketing

Final Logo

My final logo was based on the designs of my previous designs of logos but with less detail so the audience can concentrate more on the logo and not on the irrelevant additions.

Principles of Marketing

Logo 3

I made another design for a set of logos hoping they would be the final design for my logos. They were more simple but had too many details which are not necessary for the logo so again I had to make another set of logos.