After coming out with my product I had to find a suitable market for my product. To help us do this, we were giving notes by our tutor to guide us. It thought us how to use demographics to find out important facts concerning our target audience. Also it helped us understand how our target audience reacts to specific things like colors and music.
After reading the notes I came out with my target audience being the youth between the ages of 16-24 years. I used the information from the notes to gather information on my target audience and came out with a pyramid which describes the general behavior of my target audience around the world.
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