My product has to have a market so it can be sold. Due to this fact I did some research on both my domestic and international market to help me improve and boost my marketing strategy.
Domestic Market
Malaysia
- Majority of my target group here are students
- Inquisitive and enthusiastic
- Majority live with their parents
- 48% of my target audience read newspapers for information while 74% watch television
- Majority belong to the three main races, Malay, Indian and Chinese
- 2% do not have access to internet
- Majority are satisfied with the country's economy
- 64% are single
- Enjoy hanging out in groups
- Enjoy eating at mamak stalls
- Influenced by western music and love Malay Pop culture
- Love holidays
- Love discounts
- Preferred beverages include milo, teh ais ( ice tea ) and kopi ( coffee )
- Preferred fruits include durian, mangis, rambutan, langsat, cempat, guava, rose apple, papaya, star fruit, water melon, jack fruit, strawberry, mango, pineapple and sapodilla
- Have bad perception about foreigners
Marketing Strategy
- Adverts in the languages of the three main races in newspapers and television
- Price of product would be made to suit the pockets of students and singles
- Family and friend packs would be available since they hang out in groups
- Product would be introduced in mamak stalls
- Promotion like buy one get two free on holidays
- Raffle draws so the target audience can meet their favorite musicians
- Product would come with preferred beverages and in preferred fruit flavors and smoothies
- Majority of the employees of my business would be Malays due to the bad perception about foreigners
International Markets
England
- Target audience 83% of my target audience of United Kingdom is in England
- Students
- Majority live with parents
- 42% full time education
- 955,000 are N,E,E,T,
- Unhappy with nations current economic state and joblessness rate
- When not in school or hanging out with friends majority of the time is spent on boosting CVs so they can get jobs
- Preferred music genre are rock, alternative pop, electro dance music, rap, hip hop, grunge, punk, screamo, country
- Preferred fruits include bananas, apples, plumps, oranges, mandarins, grapes, pears, strawberries and lemon
- Preferred beverages are tea and coffee
- Quite a number are involved in crime and drug abuse
- Easy access to cable television, internet and radio
- Open to foreigners
Marketing Strategy
- Price suitable for students
- Give opportunity for target audience to apply for job positions to reduce drug abuse and crime rates and also to help their CVs
- Adverts on radio, television and internet
- Product comes in preferred fruit flavors and smoothies
- Product accompanied with preferred beverages
- Raffle draws to give target audience the chance to meet favorite musicians or go to concerts to help them loosen up since they are quite stuck up due to the nation problems on joblessness
United States of America
- 15% of american population
- Majority students
- Majority live with parents
- Girls love pep rallies and cheer leading
- Boys when free are into athletics, basketball, rugby, football, baseball
- Love hearty food
- Preferred music are heavy metal, rock and roll, alternative music, hard rock, punk rock, classical music, rap, hip hop, r n b, blues and jazz
- Love to hang out in groups
- Preferred ice cream flavors are chocolate, vanilla and butter pecan
- Preferred fruits are berries, apples, banana, grape and citrus
- Preferred beverages are milk, coffee. cola, water, ice tea, chocolate chip frappucino and Dr Pepper
- Enjoy fast food
- Easy access to television, internet, and radio
- Open to foreigners
Marketing Strategy
- Product prize suitable for students
- Availability of family and friend packs
- Raffles to win chance to see favorite athletes and musicians
- Organize and sponsor sporting events
- Product served with hearty food
- Preferred ice cream flavors, beverages and fruit smoothies served with product
- Advertisement on television, radio and via the web
Ghana
- 18.7% of population
- Students
- Live with parents
- Speak mainly three languages, english, twi and ga
- 90.66% literate
- Fair amount illiterates street hawking
- Easy access to television and radio
- Open and hospitable to foreigners
- Love to hang out in groups
- Very exciting
- Influenced by western music
- Preferred music hip hop, rap, high life and hip life
- Love holidays and weekends
- Unhappy with current economic state
- Preferred fruits are apples, mangoes, water melons, pineapples, oranges, bananas, lemons and pears
- Not easy to access internet
Marketing Strategy
- Price suitable for students
- Public education in schools and seminars
- Provide job employment for the hawking few
- Adverts on television, radio and billboards
- Raffles to meet favorite musicians
- Availability of family and friend packs
- Discounts and promos during holidays
- Flavors of product come in preferred fruits and accompanied with preferred fruit smoothies
- Shops and dinners offer free wifi
Links
www.indexmundi.com
www.youthpolicy.org
www.who.com
www.businessinsider.com
www.ons.gov.uk
www.sociology.ac.uk
qomaspeakup.tumblr.com
www.asiafoundation.org
No comments:
Post a Comment